It was a 100% remote engagement and
by focusing on human-centric design, Salesforce Experience Design team helped this customer develop new capabilities, maximize the value of the platform
and strategically co-create their digital future. The result was an end-to-end customer experience of the core persona highlighting the vision and the ability for
the end-client self-serve at relevant stages of the CX lifecycle: Awareness, Consideration, Registration, Apply, Onboarding, Engage, Advocacy, Account Close and Re-engage
.
